Beauty and wellness operators Join 12,000+ Beauty & Wellness Business Owners

Build Your Own Meta Ads Appointment Machine Without Paying an Agency Thousands Per Month

Follow the same practical framework used inside a $13M+ beauty & wellness network to choose your offer, create your ads, launch your campaign and know exactly what to fix when the numbers aren't working.

Shkenda Dubova with Appointment Machine and its six implementation tools

6 step-by-step modules + 6 implementation tools · Lifetime digital access

Less than the cost of wasting $10/day on Meta for four days.

Built from real beauty & wellness operations

$13M+Generated Annually
+200KPaying Clients
15Years of Experience
21Locations Globally

Does this sound familiar?

You're spending money. Meta shows you “leads.” But your calendar still has gaps.

Maybe you spent $1,500 and got leads that went nowhere. Maybe your agency says the campaign is performing while your appointment book tells a different story. Or maybe every change you make seems to make performance worse.

01

Your offer?

Is the treatment and reason to enquire clear enough?

02

Your ad?

Does the message and creative earn the right attention?

03

Your targeting?

Are you reaching people who can realistically book?

04

Your follow-up?

Are enquiries actually moving toward appointments?

05

Your numbers?

Do you know what a lead and customer can be worth?

When something isn't working, you need to know where to look.

Appointment Machine™ gives you a practical process for diagnosing all five.

Meet the Kenda Appointment Engine™

One practical system from offer to profitable scale.

A step-by-step Meta ads method created inside beauty and wellness businesses, not a collection of generic marketing theory.

01

Know the economics

Calculate customer acquisition cost, immediate return, lifetime value and how much you can responsibly invest.

02

Build the offer

Research the market, choose the treatment and create a clear reason for the right person to enquire.

03

Create the campaign

Prepare the message, headlines and creative variations before building the campaign in Ads Manager.

04

Measure and scale

Use appointments, acquisition cost, capacity and profitability to decide whether to increase, hold or fix.

01Numbers
02Research
03Offer
04Creative
05Launch
06Scale

This is an implementation program

By the end of Appointment Machine™, you'll have:

Not just six completed modules. Six practical assets you can use to build, launch and evaluate your own campaign.

01

Your target numbers

Your maximum target cost per lead and customer acquisition cost.

02

Your offer

One beauty or wellness offer researched and ready to advertise.

03

Your account foundation

Your Meta Business Manager properly structured for the campaign.

04

Your ad kit

Two primary texts, two headlines and three creative concepts.

05

Your campaign

One complete 2-2-3 campaign prepared for launch.

06

Your decision dashboard

A simple way to know whether to scale, hold or fix.

A practical 7-day implementation path

Move from numbers to a campaign you can launch.

  1. Day 1Economics
  2. Day 2Research & offer
  3. Day 3Business Manager
  4. Day 4Copy
  5. Day 5Creative
  6. Day 6Campaign build
  7. Day 7Review & launch
Follow this suggested pace or work through the program on your own schedule.
Shkenda Dubova, CEO of Kenda Global

Built from 15 years of beauty & wellness growth

A method shaped inside a global beauty and wellness business.

This is not a generic ads course assembled from theory. It comes from the operating experience behind Kenda Global and the method Shkenda Dubova used to scale the business.

The same core discipline is still actively used to guide offers, campaigns and growth decisions across the network.

Shkenda DubovaCEO, Kenda Global
15Years in beauty & wellnessDeveloped through real operations
$13M+Revenue generated annuallyAcross the Kenda Global network
21Locations in 11 citiesAcross Europe, North America, Asia and Africa

Inside Appointment Machine

From understanding the numbers to launching your campaign.

Each of the six modules moves you toward a campaign you can build, evaluate and improve yourself.

Module 01

Introduction

Understand the Appointment Machine™ program, the intended outcome and how each part of the course fits together.

Module 02

Appointment Economics

Calculate acquisition cost, customer value and a responsible campaign budget before spending.

Module 03

Research Like a Pro

Study competitors, offers, hooks, visuals and opportunities in your market.

Module 04

Meta Business Manager

Set up the essential business, advertising and account foundations.

Module 05

AI Ad Creatives

Create practical 4:5 concepts, variations and corrections with AI.

Module 06

Campaign Structure & Setup

Understand campaigns, ad sets and ads, then build the 2-2-3 campaign and instant form step by step.

Your implementation value stack

Six practical tools that help you turn every lesson into action.

You are not only learning the system. You are getting the calculators, planners, prompts and decision tools needed to build and improve the campaign.

Beauty and Wellness Ad Copy Assistant bonus tool
Bonus 01Included

Beauty & Wellness Ad Copy Assistant

Never wonder what to write in your ads again.

Move from a blank page to treatment-specific ad copy
Appointment Profit Calculator bonus tool
Bonus 02Included

Appointment Profit Calculator

Never guess what you can afford to pay for a lead again.

Know the numbers before deciding what to spend
AI Ad Creative Prompt Pack bonus tool
Bonus 03Included

AI Ad Creative Prompt Pack

Never stare at a blank Canva page wondering what ad to make.

Produce focused creative concepts without starting from scratch
Scale or Stop Scorecard bonus tool
Bonus 04Included

Scale or Stop Scorecard

Know whether to increase the budget or stop burning money.

Make the next campaign decision from your real numbers
The 2-2-3 Campaign Builder bonus tool
Bonus 05Included

The 2-2-3 Campaign Builder

Turn six moving parts into one campaign you can build.

Prepare the complete campaign before opening Ads Manager
Competitor Ad Research Vault bonus tool
Bonus 06Included

Competitor Ad Research Vault

Turn your competitors' active ads into a research library you can actually use.

Turn competitor research into organised campaign ideas

The complete Appointment Machine stack

6 course modules + 6 implementation tools

Learn the method, build the assets and make campaign decisions with one connected system.

What changes

Replace campaign guesswork with clarity and control.

Before
  • Choosing a service without checking the economics
  • Copying ads without understanding the strategy
  • Judging success from clicks or cheap leads
  • Changing several things at the same time
  • Depending on an agency to explain your own campaign
With the system
  • Know what a customer can be worth
  • Build an offer around the market
  • Prepare a focused 2-2-3 ad kit
  • Track appointments and acquisition cost
  • Know whether to scale, hold or fix

This is for you if

You want to understand and run a practical Meta ads process.

Designed for beauty and wellness entrepreneurs who are starting, who have struggled to make ads work, or who want more control than their agency provides.

This is not for you if

You are looking for a push-button shortcut or guaranteed results.

You will still need to make decisions, create the offer, launch the work, follow up with leads and improve from real data.

Appointment Machine™ Implemented

See the results our students are getting

Campaign performance · March 2026

1,369 messaging conversations at €2.56 per result.

Meta dashboard showing 1,369 messaging conversations, a cost per result of 2.56 euros and purchase ROAS of 17.63
Leads overview showing 206 intake leads
Lead flow

206 intake leads

Dashboard showing 178 scheduled consultations in the last 30 days
Consultation flow

178 scheduled consultations

Contacts dashboard showing 661 total contacts and 777 messaging conversations
Contact activity · July 2025

661 total contacts and 777 messaging conversations.

Meta dashboard showing 1,655 messaging conversations started during July 2025
Campaign performance · July 2025

1,655 messaging conversations started.

From enquiry to calendar activity

Lead generation is only useful when the follow-up process moves people forward.

These working calendar and meeting views show consultation and appointment activity. Names and identifying details have been redacted for privacy.

Redacted agenda view showing consultation and appointment activity
Agenda view · August–September 2025
Redacted meetings list showing scheduled consultations
Consultation schedule · September 2025
Redacted monthly calendar showing appointment density
Monthly calendar activity

Here's everything you get

Build the campaign, not just your knowledge.

Appointment Machine™ combines the implementation course and six practical tools into one connected campaign-building system.

  • Appointment Machine™: 6-module implementation course
  • Appointment Profit Calculator
  • Beauty & Wellness Ad Copy Assistant
  • AI Ad Creative Prompt Pack
  • 2-2-3 Campaign Builder
  • Scale or Stop Scorecard
  • Competitor Ad Research Vault

7-day risk reversal

The Launch-It Guarantee

Go through Appointment Machine™, complete the worksheets and follow the campaign-building process. If you don't feel the program gave you a clear, actionable Meta campaign you can launch, reply to your course-access email within 7 days of purchase and we'll refund your $37.

Complete your order

Start building your own appointment campaign.

Step 1 collects your contact details. Step 2 securely collects payment through the native GHL order form.

Secure checkoutDigital course6 implementation bonuses
$37Course + 6 bonuses
Get it for $37
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